Level 16, 56 Wakefield Street, Auckland, 1010, New Zealand

©2019 by Avice.

ABOUT AVICE

The team at Avice is passionate about helping athletes reach their maximum potential and assisting with injury recovery using scientifically proven technology.

 
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OUR STORY

Avice was founded at the Institute of Biomedical Engineering at Auckland University of Technology.  We formed a partnership with AUT Ventures to develop a platform that would revolutionize how we understand our muscular performance and help sports teams and individual athletes reach their optimal performance and potentially assist with muscular injury recovery. 

Early successes for the Avice team and their idea have included awards and funding from AUT Ventures, Callaghan Innovation, KiwiNet, Zino Ventures, and Hype Sports Innovation.  

Our vision is to become the leader in tracking muscular performance, enabling new performance breakthroughs for all areas in the sports and fitness market.

 

TEAM AVICE

Say hello to some of the most talented & dedicated people behind Avice

PARN JONES

CEO, Director and Co-founder

WIth mechanical, electronics and biomedical engineering and sales background, Parn oversees all the development aspects of Avice. Before going into start-up, he worked at the world's leading automation technology company and managed a government-funded medical research project.

DR. ERIC HELMS

Head of Strength & Conditioning and Co-founder

Powerlifter, bodybuilder, and coach for an international drug-free, science-based coaching firm.  He is currently a research fellow at AUT in strength and conditioning. Eric is the interface between Avice and the weightlifting market and provides insight on weightlifting training.

DR. MIGUEL JO AVLIA

CSO and Co-founder

Biomedical/analytical engineering background.  He has more than 7 years' experience in muscle physiology and vibrations acoustic devices.

DR. SAM PARIT (M.D)

Co-founder

In addition to being a biomedical engineer, Sam is an MD and has 17 years’ experience in advanced biomedical technologies from microsensors to surgical robotics. He is responsible for product development, sensor-muscle interaction, and data analytics.

 

OUR TIMELINE

2017

Founded at Institute of Biomedical Engineering at AUT University.

2018

Turned a protoype to an MVP with pre-seed investment.

2019

Testing and validating devices with gyms, athletes and high-performance sports teams.

 

OUR SUPPORTERS

These the most incredible companies that have supported Avice with the journey to one day become a global leader in providing a complete platform for monitoring muscular performance and injury recovery.